Luke 1977 is the latest fashion brand to open at The Brewery Quarter, alongside Urban Outfitters. The contemporary menswear company was started in the West Midlands by Luke Roper, founder of the company, who began by making t-shirts for his friends. It didn’t take long before word of mouth referrals saw the then 15-year-old become a household name, with local brands including Wild West Midlands wearing the clothes he made and designed.
At the age of 20 Luke moved off to the Fashion University Central St Martins, where he obtained a degree. After his degree he decided to set up a business with Simon Poole and Deborah Poole and 10 years later the business has grown to include 10 UK stores and plans to get bigger. Celebrities who favour the brand include Rio Ferdinand, Stormzy, Gareth Bale and Will Mellor.
Based at the unit next door to Urban Outfitters the brand is delighted to be on the Cheltenham high street. Rob Clarke, from Luke 1977 said “Cheltenham has a superb retail heritage and has great brands having representation. The Brewery Quarter is somewhere offering a High Street existence in a popular area and we are looking forward to making our presence known as an unrivalled menswear clothing brand in the town centre.”
The store adds to the variety of fashion in the area and makes the shopping more diverse for men, who are currently limited to a few men’s High St retailers in Cheltenham.