Cheltenham Town Football Club and menswear brand LUKE have teamed up to launch a new two-year partnership that will run until the end of the 2020/2021 season.

LUKE, based in The Brewery Quarter, Cheltenham, has strong football links, having previously supplied kit for Aston Villa. The brand is synonymous with football fans up and down the country and is often the choice of clothing for match days.

Marketing Manager for The Brewery Quarter, Demelsa Coleman, said: “We’re thrilled that LUKE is launching such an incredibile partnership with Cheltenham Town FC. It’s a brilliant opportunity to join forces and bring the town together. We’re really looking forward to seeing what the future brings!”

LUKE’s Creative Director Luke Roper said: “It’s fantastic to be on board with such a great community club and in an area where we have a strong following. We will interact with the fans and offer exclusive incentives to the club’s supporters. We are looking forward to a long-lasting and fruitful relationship.”

John Finnigan, Commercial Manager at Cheltenham Town, added: “We are really excited to be working with LUKE as our clothing partner for the next two years.

“We are looking forward to working with a partner who is going to engage with our fanbase, players and staff and who have a strong presence here in Cheltenham with their store in The Brewery Quarter.”

LUKE is offering an in store 20% discount for Cheltenham Town season ticket holders that will run until the end of August. Further benefits will be announced over the course of the partnership.