The Cheltenham-based, global company is the inspiration behind a portfolio of beauty and male grooming brands fusing trend, fashion, lifestyle and pop culture. Brands include COLAB Dry Shampoo, LMX by Little Mix, Zoella Beauty, Johnny’s Chop shop and Superdry Performance Grooming to name just a few.
SLG has a reputation for incredible creativity and being at the forefront of trends – it will bring its 120 strong workforce to The Brewery Quarter’s social backdrop providing a great destination to fuse business with pleasure and create a happy team.
The 27,000sq ft unit will be located on the first floor of The Brewery Quarter’s stunning development and is being designed by SLG with award winning London interior design firm Modus Workspace. The £2.5 million kit-out will include features such as a 20ft shipping container staff shop, vast media wall and a café and bar area. SLG aims to create one of the coolest work spaces in the country, helping its team of young professionals unleash their inner creativity and providing a truly dynamic workspace.
SLG’s new home will see staff consolidated into one site, having previously been split across two, and the extra space will give the company’s ambitious growth plans headroom to flourish.
Nikki Kontarines, Asset Manager for Martin Commercial Properties, which manages the scheme said: “We are thrilled to welcome SLG into The Brewery Quarter, a key employer within Cheltenham. Their workforce really reflects the exciting and dynamic future which Cheltenham represents and we’re sure they’ll be happy enjoying the metropolis The Brewery Quarter has to offer its staff with cinemas, a gym, places to eat and drink and of course our forthcoming retailers.'
The initial plans show a high level of investment by SLG both into Cheltenham and ensuring their staff are happy.”
CEO and Chief Creative Officer, Miles Dunkley, commented: “The Brewery Quarter provided us with an exciting blank canvas where we could create an incredible workspace for our people. A fundamental objective was to fashion an interior experience that would not be the norm so that the folks who work at SLG and those that visit have a truly inspiring and memorable experience. There has been a lot of thought and ideas implemented around the connectivity of people, the social experience of the work place and how the interior landscape can summon a sense of creativity, fulfilment and ambition.”